The Else Office is a New York–based creative consultancy founded by two multidisciplinary creatives. We bring together strategy, content, and visuals, supported by a flexible network of collaborators in design, technology, and storytelling.

Our team has shaped content and growth strategies for brands across art, fashion, lifestyle, and e-commerce. We help founders think differently, grow sustainably, and create work with lasting cultural impact.

Fashion Campaign

Person wearing sunglasses drinking water from a fountain in front of a tiled wall.
A young woman with blonde hair sitting on a white marble structure next to a pool with greenish water, wearing a sheer, colorful dress and high heels with long socks.
A young woman with platinum blonde hair, wearing a semi-sheer, brown patterned raincoat and holding a small, multicolored clutch bag, standing against a beige textured wall.
A woman in a leather jacket, dress, and combat boots lying on a ledge, holding a handbag with shadows cast on the wall behind her.
A woman with curly hair wearing a flowing, ruffled pink dress stands against a concrete structure, looking at the camera.
Fashion model with dreadlocks wearing a long black coat over a white shirt, standing on a white background with a black circle at her feet connected to her hair.
Person with long blonde hair taking a selfie with a camera, wearing ripped blue jeans and no top, standing against a plain white wall.
A young woman with blonde hair and closed eyes, dressed in a cream-colored sweater and hoodie, relaxing on a dark leather couch with a white pillow.
A woman wearing large sunglasses, a black crop top, a black denim jacket, and a beige fur scarf standing outdoors against a concrete wall with modern buildings in the background.

Content for social media

Images from an art gallery show posters, sketches, and artwork including graffiti and drawings of a girl. Some images depict street scenes with people and posters, and others show framed artwork inside the gallery.
Series of nine photographs of models in different modern fashion outfits in various urban and artistic settings.
A collage of nine photos, featuring women in various stylish outfits, with some posing in studio settings and others in outdoor or dramatic lighting environments.
A collage of nine images including candles, cats, and packages of cat litter with branding 'ARKSSON & WHISKEY' and 'NEW YORK'.
Collage of images from an art gallery or event space, showing art exhibits, a model, people at events, and interior views of the venue.
Close-up of a woman with dark skin and long dreadlocks, wearing a white satin outfit with thin straps, standing in front of a window with sheer curtains, with an additional collage of three images below featuring two women with dark hair in black and white outfits, holding black balloons and posing in front of a large window with white curtains.
A small transparent box with a dollar sign inside, placed on a surface with some out-of-focus objects nearby. The box has embedded text in a foreign language on its side, and the scene is illuminated with low, dramatic lighting.

Stillife Photography

A pack of cigarettes, a clear plastic box with a dollar sign and the words 'Drop of Shadows,' and a photo of a sentence on the box that reads 'Stay true to you and all that you do.'
A person's hand is reaching into an open box labeled "Soul of Shadow" on a dark fabric surface. Inside the box are metal jewelry pieces. Next to the box, there is a folded plastic sleeve with the words "You can be so sad and still look so good." on it. Several small black stones are scattered on the fabric, casting shadows.
A white perfume bottle with a gold cap and a beige label, lying on a white surface next to a white tissue box and a white cord.
Pearl necklace with a butterfly pendant and scattered small gemstones on a dark reflective surface.
A bottle of Monkey Shoulder blended malt Scotch whisky on a white pedestal, illuminated by a spotlight with shadows cast behind.

Events

Indoor stage setup at a Captain Morgan event with red lighting, DJ equipment, and a large screen displaying an outdoor scene with a statue and a fountain.
Indoor event at Hennessy Arena in Indianapolis with a DJ on stage, colorful lighting, and a crowd of people dancing and socializing.
Multiple mounted screens displaying images of people exercising, a woman taking a selfie, and a woman in a white leotard. There is a large flexible metallic duct at the base of the screens and a black leather seat to the right.
People socializing indoors near large windows with blue and pink lighting, trees inside the space, and a sign indicating Praia, Cape Verde at 10:57 PM.
An artist paints a portrait of two horses on a large canvas at an art gallery, while three women with horses are nearby, one petting a white horse. Several people observe, and the gallery features artwork on the walls.
A DJ duo performing at a nightclub with a vibrant red and black theme, surrounded by a crowd. The background features abstract white patterns on the wall, including hearts and flowers.
View of a stage with a large bright yellow screen displaying "NYLON Nights" and colorful floral graphics, with performers and event staff on stage. In the foreground, there is DJ equipment and a computer screen showing music production software, and people mingling and walking on the dance floor.
Empty indoor event space with a stage. The stage has colorful cityscape and floral projections, with raised platform, lighting, speakers, and partially visible scaffolding.
Empty stage with floral decorations, large screen displaying 'NYLON', DJ equipment, ladders, and a person taking a photo in a dimly lit room suitable for a music event or party.

  • Define what your brand should say and how to say it.

    Brand messaging & voice development

    Audience insight & content frameworks

  • Launch strategies for instagram / TikTok

    Content calendars & visual templates

    From 0 to 1000: growth roadmap for new brands

  • Concept reels, social-first videos (TikTok, Reels)

    Scriptwriting, directing, editing

    Brand concept films for campaigns or rebrands

  • Product photography & art direction

    Brand copywriting (home, about, product pages)

    SEO-ready structure and storytelling

Services